Okay, so I haven’t posted on this site in a long, long time! And there is a very good reason for that – the Real Estate market has turned around! I have been busier than a 3 legged dog at the dog track 🙂
We have been crushing it with our real estate investment business. Probably the biggest contributor to our success is the use of the internet to find motivated sellers and buyers. There is so much that can be accomplished with the internet, it’s almost hard to believe. Especially for someone like me who has seen the dawn of the internet and the ways we used to go about our business.
Our website has been a big part of our success. We constantly are bringing in leads from the site on a daily basis. It wasn’t always that way though. We had to hire someone to do what is called SEO to do on our website to get it found in the search engines.
Not only do we have a website for our business, but also use social media. Social media is something that has really come to be relevant in just the last couple of years. In this post I wanted to give everyone a good foundation for using social media and the internet for their businesses.
I found a great post from Entrepreneur that has some great tips on using social media for your business:
How to Properly Use Social Media to Fit Your Business Strategy
1. Choose the right platforms and practices
It might be tempting to follow the social media trends that are considered “hot” in popular culture and jump on whatever platform is being talked about the most. Maximizing your social media use means choosing those platforms and practices that suit your core business strategy. For instance, it may or may not make sense for your company to update its Twitter account every hour; what works for another company may not have the same effects for yours.
One strategy could be to first determine which platforms your customers and leads use, and then build your social media presence with those outlets in mind so as to achieve predetermined and measurable business objectives. Even if revenue impact is hard to measure, you should have specific key performance indicators in place that will help you evaluate the extent to which you are doing a good job and generating meaningful value for your company.
In many cases, the objective of a social media strategy is to increase the reach and visibility of your company. Therefore, it would make sense to consider fostering a social media presence on most – if not all – of the major platforms to maximize those reach results. For instance, Facebook may be the largest social media platform, but Pinterest, Tumblr, and Instagram have the highest growth rates. Which outlets are likely to benefit your business most, both in terms of the users you’ll reach and how you do business? Twitter users, for example, often expect near-immediate responses when they mention a company. If you do not have the resources to answer quickly, Twitter (and other similar platforms) may not be ideal for your company’s social media strategy.
2. Set goals for your social media use
The location, purpose, and size of your business will naturally affect your social media goals. However, many companies use social platforms to:
- Increase referral traffic to their website
- Drive lead generation or e-commerce purchases
- Increase company credibility
- Demonstrate a corporate identity and culture that makes people more likely to want to work with as consumers or employees
- Increase the quantity of feedback that they receive from customers and leads.
- Offer an additional avenue for customer service interactions. Your clients may find it more convenient to compose a Tweet or write a Facebook post than to call or email you. It may even help them like you more. One survey found that 43% of customers are likely to recommend a product or service to others when that brand responds in a timely manner on social media outlets.
- Media outlets may even consider your online presence when deciding whether to feature your company in a piece. The stories that you portray of an exciting company through social media may help you connect with reporters and writers who are looking for interesting businesses to profile.
While that article isn’t geared directly at real estate investors, there are still some good take aways for you.
Another place that we have learned from is Above the RE Max Magazine. Here is a video from an article that they did – Secrets From A social Media Master –
I’m here to tell you that if you aren’t using the power of the internet to grow your real estate business, and no matter what type of real estate business you are crazy! Take it from us who has really been turning the real estate world on it’s head.
I have some additional links for you to learn more on social media and SEO for your real estate business: